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The Journal

Fragrance Journal

Notes on scent, layering, and the craft of finding a signature fragrance, written by Deema.

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Fragrance Journal

Why Layering Two Perfumes Beats Wearing One (And How to Do It Right)

Perfume layering has a reputation for being an advanced, slightly intimidating technique — something reserved for people with a shelf…

Aug 29, 2026 Read
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Fragrance Journal

Perfume Notes 101: What Top, Heart, and Base Notes Actually Mean

Read enough perfume descriptions and you’ll keep running into the same three words: top, heart, base. They sound technical, but…

Aug 29, 2026 Read
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Fragrance Journal

How to Choose Your Signature Scent (Without Trying Every Bottle in the Store)

Walk into any perfume counter and you’ll be handed strip after strip of paper, each one smelling completely different, until…

Aug 29, 2026 Read

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