Kefi

Kefi – 100ml Eau de Parfum, Unisex

Be Aala Kefak.

Kefi (ke-fi) is a Greek word that doesn’t translate neatly into English either. It describes a state of spirit — joy, enthusiasm, high energy, a little bit of frenzy — the feeling of throwing yourself fully into a good time, dancing past midnight, laughing until it hurts, living loudly and without apology. Deema Bayyaa built this fragrance to bottle exactly that energy.

THE SCENT STORY

Kefi opens sharp and bright with Italian bergamot and pink pepper — citrus with a spicy kick, unmistakably energetic from the very first spray. There’s no floral heart to soften the transition; Kefi moves straight into its base of leather and musky oud, a combination that gives the fragrance real depth and a confident, slightly smoky edge. It’s this contrast — bright citrus against dark leather and oud — that makes Kefi genuinely unisex, worn just as easily by men as women, and why it’s become one of Deema Bayyaa’s most repeat-purchased scents.

Kefi has real projection and decent longevity thanks to its oud and leather base, so it’s worth starting with one or two sprays rather than reaching for more. It reads well day or night, but its warmth and smokiness make it a particularly strong choice once the sun goes down.

WHAT’S IN THE BOX

Every Kefi Limited Edition box comes with a free refillable 10ml Meraki tube, so you can experience both of Deema Bayyaa’s signature scents from a single purchase. Kefi is available in two options: the VIP leather box, built as a proper gifting piece with the refillable travel pen included, and the Soft Box, a simpler everyday presentation. Both hold the same 100ml eau de parfum.

HOW TO WEAR AND LAYER IT

On its own, Kefi is already a complete fragrance — confident and a little unpredictable, exactly like its name suggests. For something even more distinctive, layer it with Meraki: a spray of Kefi as your base, finished with Meraki on top. The vanilla and tonka in Meraki round off Kefi’s leather-oud edge, and the combination is one of the most-loved pairings among Deema Bayyaa customers — it’s also what you’ll find pre-paired in the brand’s Collection gift set.

GIFTING

Kefi suits anyone who doesn’t shy away from being noticed — the friend who’s always up for the last-minute plan, the colleague with the loudest laugh in the room, the person who needs zero convincing to stay out past midnight. The VIP leather box, with its included Meraki travel tube, is built specifically with gifting in mind.

CARING FOR YOUR BOTTLE

Keep Kefi away from direct sunlight and heat, ideally in a drawer or cabinet rather than a bathroom shelf, and make sure the cap is closed tightly between uses — bergamot and other citrus top notes are especially prone to fading if the bottle is left open or exposed to warmth.

Kefi is one of Deema Bayyaa’s two core fragrances, designed in Dubai for people who want a scent that matches their energy, not just their outfit.

FREQUENTLY ASKED

Is Kefi really unisex? Yes u2014 the bergamot-pepper opening and leather-oud base were both chosen specifically to avoid reading as traditionally masculine or feminine, which is part of why it’s one of Deema Bayyaa’s most gifted fragrances between partners who want to share a bottle.

How long does it last on skin? The oud and leather base gives Kefi solid longevity u2014 most people find it’s still noticeable six to eight hours after application, longer on clothing or scarves.

What if I have sensitive skin? As with any fragrance, we’d recommend a small patch test first, and applying to clothing rather than skin if you know you react to strong scents.